EZ-GO: an autonomous and electric robo-taxi
Both a vehicle and a service, a part of the Smart City ecosystem

A shared autonomous vehicle, with an electric engine.

This service for the transport of up to six passengers is part of the ecosystem of Smart Cities of the future. Use Design assisted Renault in defining the service-oriented dimension of this concept car.

Scenario of potential uses of robo-taxi

Depending on the different types of passengers (tourists, children, partygoers, people in wheelchairs, women who come home late, people who do not have a driving licence, city explorers, people between business meetings, etc.), we imagined different types of experiences that would be carried out by taxis with their own identity (AVA – Woment only; AWE – Paris Tour; YUM – Food spotter; NEO – Fast; FLO – Party Time, etc.) so that passengers who board vehicles find themselves with people with the same state of mind.

Creating a visual language

We tried to make the best use of the vehicle’s illuminated displays to interact with:

  • pedestrians: loaded taxis, at stops, in front of crossovers, etc.
  • passengers waiting for their taxis, ready to get inside, etc.

In the same way, the vehicle’s LED strips help recognize the identities of the various taxis.


Creating a visual language

We tried to make the best use of the vehicle’s illuminated displays to interact with:

  • pedestrians: loaded taxis, at stops, in front of crossovers, etc.
  • passengers waiting for their taxis, ready to get inside, etc.

In the same way, the vehicle’s LED strips help recognize the identities of the various taxis.


The experience of a robo-taxi from A to Z

  • Booking workflow
  • On-board experience
  • The continuity of the experience after stepping out of the vehicle
  • Sharing a taxi with the wanted atmosphere depending on the robo-taxi’s chosen identity (calm/safe/party mood)


The experience of a robo-taxi from A to Z

  • Booking workflow
  • On-board experience
  • The continuity of the experience after stepping out of the vehicle
  • Sharing a taxi with the wanted atmosphere depending on the robo-taxi’s chosen identity (calm/safe/party mood)


Prototyping of the booking experience on smartphones and kiosks

We have created two prototypes with FramerJS technology:

  • a prototype on a smartphone and,
  • a prototype on iPad to simulate the reservation terminal.


Prototyping of the booking experience on smartphones and kiosks

We have created two prototypes with FramerJS technology:

  • a prototype on a smartphone and,
  • a prototype on iPad to simulate the reservation terminal.
Presentation of the concept
Presentation of EZ-GO at the 2018 Geneva Motor Show
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