Pharmacists and pharmacies
What future does society have in store for these local health actors?

A potential uberisation of the profession of pharmacist raises key challenges for the future

As a long-standing player in the local healthcare sector, pharmacists are facing new competitors: supermarkets and websites could jeopardize their future economy. How could this historical relationship between the patient and his pharmacist be restored?

One pharmacy closes its doors every two days.

And yet these places fulfil a range of important roles (delivery of medicines, parapharmacy, advice, prevention, follow-up, without forgetting the social link for country pharmacies or towards the most sensitive people).

In view of the transformations of the health system in France, what new added value could our future pharmacies offer?


One pharmacy closes its doors every two days.

And yet these places fulfil a range of important roles (delivery of medicines, parapharmacy, advice, prevention, follow-up, without forgetting the social link for country pharmacies or towards the most sensitive people).

In view of the transformations of the health system in France, what new added value could our future pharmacies offer?


An inclusive design

• 5 months of field study with the client’s executive committees.

• In-depth interviews with the various health stakeholders.

• Training of the client company’s teams in performing field studies and experience design.


An inclusive design

• 5 months of field study with the client’s executive committees.

• In-depth interviews with the various health stakeholders.

• Training of the client company’s teams in performing field studies and experience design.


Stakeholder mapping

User journeys

Empathy maps

Consideration of the whole learning process in the classroom

  • The teacher must be able to create a course material in a few minutes at home or directly in class.
  • These supports should be shareable in a few clicks. Indeed, moments of “floating” in a classroom are quickly exploited by children. We also studied the different ways to channel their energy and focus their attention.
  • The teacher must be able to monitor the students’ progress in real time when broadcasting a session.
  • Child work must be safeguarded for later correction, monitoring and sharing with parents.


Healthcare inspiration benchmark

To anticipate future uses, we explored:

  • patients’ behaviours,
  • the collective unconscious around health,
  • the operating methods of pharmacists outside France,
  • the types of relationships that exist between the different stakeholders in the system (patients, pharmacists, other health professionals, laboratories, etc.)


Healthcare inspiration benchmark

To anticipate future uses, we explored:

  • patients’ behaviours,
  • the collective unconscious around health,
  • the operating methods of pharmacists outside France,
  • the types of relationships that exist between the different stakeholders in the system (patients, pharmacists, other health professionals, laboratories, etc.)
Dites-nous qui vous êtes et ce qui vous ferait plaisir. Pensez à nous laisser un email et/ou un numéro de téléphone, comme vous préférez, et on vous recontacte rapidement 😉