Innovation & Design Insights

Find out our latest content on user experience and digital product innovation.

hiring-design-army

Is hiring a design army enough to drive long-term results?

Is hiring a design army enough to drive long-term results? 698 400 Use Design

It feels like not a single day has passed without the announcement of a big corporation hiring hundreds of designers or acquiring design agencies altogether. Most recently, we have all…

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Working With ‘Design Thinkers’ — How Can Marketers Make The Most Of It

Working With ‘Design Thinkers’ — How Can Marketers Make The Most Of It 2600 1728 Use Design

The boom of Design Thinking culture seems ready to transform the relationship between marketers and designers. Structures of organizations are already changing and will soon require new ways to collaborate.…

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Giant corporates are joining the design thinking culture, one after the other

Giant corporates are joining the design thinking culture, one after the other 698 400 Use Design

Why Procter & Gamble, PepsiCo, GE, Visa and more recently, IBM, have engaged in a culture shift towards design? When Tim Brown and the IDEO teams coined the term “Design Thinking”, they were crystalizing a method to…

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7 tips to cultivate empathy

7 tips to cultivate empathy 698 400 Use Design

Empathy can empower us at such deep levels and at the same time sounds like voodoo magic to some of us. Whatever the case may be, we are all hardwired…

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How to uncover real customer insights

How to uncover real customer insights 698 400 Use Design

In France when working around health/nutrition services, you will often hear the sentence “I’d like to eat at least 5 vegetables/fruits per day”*. Nevertheless, can we call that an “insight”?…

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When will we see the first empathic A.I.?

When will we see the first empathic A.I.? 698 400 Use Design

Is the Skynet prophecy of Terminator coming? Or are we already figuring out the A.I. technologies for customer-centered businesses? Lately, we’ve seen several A.I. projects come to life, with many…

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The Biggest Challenge For Creating VR Experiences

The Biggest Challenge For Creating VR Experiences 698 400 Use Design

Image of header © Rommel Canlas/Shutterstock Imagine a world where film directors cannot point out details that will give you cues to their story. Imagine a world where Steven Spielberg…

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