Innovation & Design Insights

It feels like not a single day has passed without the announcement of a big corporation hiring hundreds of designers or acquiring design agencies altogether. Most recently, we have all…

The boom of Design Thinking culture seems ready to transform the relationship between marketers and designers. Structures of organizations are already changing and will soon require new ways to collaborate.…

Why Procter & Gamble, PepsiCo, GE, Visa and more recently, IBM, have engaged in a culture shift towards design? When Tim Brown and the IDEO teams coined the term “Design Thinking”, they were crystalizing a method to…

Empathy can empower us at such deep levels and at the same time sounds like voodoo magic to some of us. Whatever the case may be, we are all hardwired…

In France when working around health/nutrition services, you will often hear the sentence “I’d like to eat at least 5 vegetables/fruits per day”*. Nevertheless, can we call that an “insight”?…

Is the Skynet prophecy of Terminator coming? Or are we already figuring out the A.I. technologies for customer-centered businesses? Lately, we’ve seen several A.I. projects come to life, with many…

Image of header © Rommel Canlas/Shutterstock Imagine a world where film directors cannot point out details that will give you cues to their story. Imagine a world where Steven Spielberg…