Innovation & Design Insights

Find out our latest content on user experience and digital product innovation.

Vivatech 2019 : 7 topics to follow

Vivatech 2019 : 7 topics to follow 4032 3024 Use Design

Here are the themes that we have chosen from Vivatech and that we will try to follow:   Theme #1: Tech4Good đŸ‘Œ The day before the inauguration of VivaTech 2019,…

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3 Reasons Why Extreme Users boost Your Innovation

3 Reasons Why Extreme Users boost Your Innovation 2600 1586 Use Design

Too often companies are focused on satisfying the needs of the majority. It usually matches their target market. The intention is understandable, but during the design phase, focusing on your…

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The powers of emotions, economy, design and ethics

The powers of emotions, economy, design and ethics 1238 720 Use Design

On September 14th and 15th a captivating event about the power of emotions was held at Pompidou Centre in Paris , It was captivating due to the protean nature and…

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7 Reasons why Digital Transformation Should Start with Design

7 Reasons why Digital Transformation Should Start with Design 2451 1112 Use Design

John likes to see himself as a visionary CEO. He reads about all kinds of digital technology and uses innovative products both at home and at the office. In short,…

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3 Steps to Involve Business Leaders in UX

3 Steps to Involve Business Leaders in UX 1600 1067 Use Design

87% of design-driven managers agree that hiring UX designers is a top priority for organizations. Still, a report by the NNgroup revealed that most teams lack UX leadership and processes. So what does…

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hiring-design-army

Is hiring a design army enough to drive long-term results?

Is hiring a design army enough to drive long-term results? 698 400 Use Design

It feels like not a single day has passed without the announcement of a big corporation hiring hundreds of designers or acquiring design agencies altogether. Most recently, we have all…

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Working With ‘Design Thinkers’ — How Can Marketers Make The Most Of It

Working With ‘Design Thinkers’ — How Can Marketers Make The Most Of It 2600 1728 Use Design

The boom of Design Thinking culture seems ready to transform the relationship between marketers and designers. Structures of organizations are already changing and will soon require new ways to collaborate.…

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Giant corporates are joining the design thinking culture, one after the other

Giant corporates are joining the design thinking culture, one after the other 698 400 Use Design

Why Procter & Gamble, PepsiCo, GE, Visa and more recently, IBM, have engaged in a culture shift towards design? When Tim Brown and the IDEO teams coined the term “Design Thinking”, they were crystalizing a method to…

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7 tips to cultivate empathy

7 tips to cultivate empathy 698 400 Use Design

Empathy can empower us at such deep levels and at the same time sounds like voodoo magic to some of us. Whatever the case may be, we are all hardwired…

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How to uncover real customer insights

How to uncover real customer insights 698 400 Use Design

In France when working around health/nutrition services, you will often hear the sentence “I’d like to eat at least 5 vegetables/fruits per day”*. Nevertheless, can we call that an “insight”?…

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